Le Soleil sur la Cote d'Azur, 1931 by Roger Broders

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In his job promoting the Paris-Lyons-Mediterranean Railway, graphic artist Roger Broders (1883 – 1953), was pivotal to poster art’s initial wave in popularity. Defining vintage travel poster art of the 1920’s and early 1930’s, his distinctive, exuberant Art Deco style goes along with his ability to evoke the romance and nostalgia of travel. A taste for luxury travel, exotic locations and leisure activities was a feature of the hedonistic post-war years of the 1920s. Sports and outdoor activities were all the rage, and people were travelling more for pleasure than ever before.